I’ve spent more than 20 years immersed in the world of dentistry, and it’s been a career I never could have predicted. What started in a dental office while attending hygiene school eventually led me to entrepreneurship, consulting, speaking, and helping businesses across the dental industry grow in ways I never imagined.
I began my career dental assisting and working the front desk before finding my stride as a Practice Administrator, where I became fascinated by the business side of dentistry. I went on to earn the ADA’s dental coding certificate, maintained my Fellowship designation with the American Association of Dental Office Management, chaired Dental Assisting Program advisory boards, and served as Vice President of the Dental Manager Collective of Boston. Every role deepened my understanding of how successful dental businesses operate.
What began as a side business on nights and weekends grew into Essential Dental Services, a company I built from the ground up, scaled into a seven-figure dental billing business alongside an incredible team, and successfully sold in 2024. That experience taught me far more than how to build a company. It showed me how strategy, systems, leadership, and branding all work together to create sustainable growth.
Today, I bring those experiences to entrepreneurs, dental organizations, and technology companies alike. Whether I’m advising leadership teams, speaking on stage, or coaching business owners, my goal is the same: helping businesses make smarter decisions, build stronger foundations, and create solutions that genuinely move the dental industry forward.
My story started in dentistry, but my passion grew far beyond the practice walls.
Today, my work combines everything I’ve learned as a practice administrator, entrepreneur, consultant, and business owner. I partner with dental organizations, technology companies, and entrepreneurs to help them grow stronger businesses through practical strategy and real-world industry experience.
Through strategic advisory, I help leadership teams navigate product development, revenue cycle strategy, operations, and business growth. My role is often to bridge the gap between innovative ideas and the realities of modern dental practices.
As a speaker and business coach, I also work directly with entrepreneurs who are building consulting firms, billing companies, and service-based businesses. Helping people build businesses with stronger foundations and smarter strategies is still one of the most rewarding parts of what I do.
Because whether you’re developing new technology, leading an established organization, or building a business of your own, lasting success starts with understanding the people you’re serving.
Today, I help shape the future of dental business.
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Reading mystery novels on my porch swing.
Hosting a top-rated marketing podcast for women
Traveling with my husband and two kiddos.
Decorating my office desk with fresh flowers.
Things I really love...
To help dental entrepreneurs build smarter, stronger, more profitable businesses - without learning every lesson the hard way.
Helping ambitious entrepreneurs turn experience into expertise, and expertise into lasting success.
Strategy, branding, and business education can completely change the trajectory of a business.
my priority
I believe
my goal
I was knee-deep in dental practice management - leading teams, streamlining systems, and learning every corner of the business. These years sharpened my operations skills and planted the seed that I could build something of my own. I didn’t know it yet, but everything I touched during this time would become the groundwork for my next chapter.
Way Back Where It All Started...
After years of helping practices thrive, I took the leap and launched my own dental billing company in 2021 - while also welcoming my son into the world. Juggling new motherhood and entrepreneurship wasn’t easy, but it lit a fire in me. I was finally building something from scratch - and it was growing faster than I could’ve imagined.
Big Shifts, Bigger Dreams
Those scrappy early days grew into a thriving seven-figure business. Alongside an incredible team, I scaled Essential Dental Services, built the systems that fueled our growth, and ultimately sold the company in 2024. During that time, I also began coaching dental billing company owners who were just beginning their own entrepreneurial journeys. It was incredibly rewarding to help others avoid the mistakes I’d already made, and those early coaching relationships sparked a new passion that continues to shape my work today.
Scaling & Selling
After selling my company, I launched One Wild Brand and expanded my work beyond entrepreneurship into strategic consulting, speaking, and executive advisory. Today, I partner with dental entrepreneurs, technology companies, and organizations across the industry, helping them strengthen operations, refine strategy, build memorable brands, and create products that truly serve dental practices. While my work has evolved over the years, my mission remains the same: helping great businesses grow with confidence and purpose.
Now: 2025 & Beyond
Today, I split my time between consulting with dental organizations and technology companies, coaching entrepreneurs as they grow their businesses, speaking across the industry, and creating educational resources that help others succeed. Every role builds on the experience I’ve gained over the last two decades.
As a multi-passionate entrepreneur, I wouldn’t have it any other way. Every chapter of my career has led me here.
Now I get to combine everything I love—dentistry, business, strategy, education, and entrepreneurship.
to sum it up:
Business growth is rarely about doing more. It’s about doing the right things more consistently and more strategically.
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